Social Media Project
I chose to center this project around Celsius because of my role as a Student Marketing Ambassador, which gave me the opportunity to think more intentionally about how brand presence shows up on my campus. I wanted my work to go beyond traditional promotion by focusing on collaborations with predominantly People of Color–led organizations, ensuring that my efforts reflected both authenticity and impact rather than just visibility.
Through this project, I learned how to approach marketing more strategically thinking about audience, representation, and partnership-building in a way that feels genuine rather than performative. I also strengthened my technical skills by using platforms like Adobe Express alongside other Adobe tools, learning how to create cohesive, engaging content across multiple formats.
